Umeed Wali Dhoop / Ray of Hope

by Freya on January 17th, 2012

There are times in our lives when we just feel down and out. Nothing seems right, the eternal questions come back to hound you and leave you lost in a sea of questions and thoughts with no land in site. The answers just evade, it’s like the proverbial straw, only when you grab it you realize it’s a mirage. That was 2011 for me, lots of questions – from myself, family, friends and people – and no answers to be found.

But then 2012 to came along and somehow a switch flipped. I found some answers, yes, but I also realized that some answers didn’t need to be found. They would find you as soon as you stopped looking for them. Life wasn’t about only the questions, it was about so much more. It’s a meaningless existence but yet so meaningful, if you know what I mean 😀

I love the new Coca-Cola jingle. The video shares a lot of interesting numbers and stats but the jingle is what I am interested in. The music is great; it’s upbeat and leaves you feeling nice. It’s my phone ringtone now and I look forward to hear it ring these days. 🙂 But all this aside, it says so much about how I started this year and what I see for 2012. (Incidentally the first time I saw it was on Jan 1st.)

This year is a year of hope, new beginnings, experiments, and making sure that nothing will pull me back or down. I intend to smile no matter what life throws at me. There is always hope and a better tomorrow. I want to be happy, that’s my wish for life and nothing is going to stop me from doing that this year. The jingle says all that and more.

If you haven’t seen the video yet, here are the lyrics –

Ummeed Waali Dhoop, Sunshine Waali Aasha
Rone Ki Wajah Kamm Hai, Hansne Ke Bahane Jyada

Zidd Hai Muskurayenge, Khush Rehne Ka Hai Waada
Umeed Wali Dhoop, Sunshine Waali Asha

Tum Dil Se Agar Puchoge, Woh Khush Rehna Hee Chahe
Jab Sache Mann Se Maango, Toh Khul Jaati Hai Raahein
Toh Khul Ke Khusi Lutao, Ye Kya Aadha-Aadha

Umeedon Wali Dhoop, Sunshine Wali Asha
Umeedon Wali Dhoop, Sunshine Wali Asha

And the video

What do you think of the video? Like it? Does the jingle work the magic for you too?

I found a couple of other blog posts about the song and its versions. You can check them out here if you want to know more about the ad –
Coca Cola Ad for 2012… Umeed wali Dhoop… Sunshine wali Aasha… by Puneet
Umeed Vali Dhoop: Happy New Year by Madhav