In my last post on How Twitter is like a Newspaper we talked about choosing a target audience for your promotion and researching their needs and wants. But, just posting what they want isn’t enough. It is important to build variety, connect with tweeple, not spam and balance your tweets along with promoting yourself.

It’s not about what you are doing or what you want… Promotion done right is about what your audience wants and needs.

We adopted a puppy two weeks ago and from then on it’s been quite eventful and fun. The very first day she jumped of the balcony (we live on the 1st floor), thankfully into the arms of our apartment security guard. We had decided to name her Silk Smitha (after a regional actress) but after the jump we changed her name to Cuckoo – The Bird Brain.

Twitter is a great tool for marketing, promoting and advertising if you are using it right. It offers you an opportunity to deliver crisp messages and your listeners or followers are not over burdened; and if they feel so all they have to do is a simple unfollow.

The last two weeks had me in a daze as I felt lost in my mind and just didn’t seem to be able to find a way out. Ever been here?

Have you ever looked back and felt stupid about your initial judgment of people or things? – I have. There have been times when I have been quick to judge without giving time or opportunity for explanation and later realized that I was wrong. I should have given the person more time before I categorized and labeled them.

Twitter today is ‘the’ place to be; it’s where everyone seems to hang out. With more than a million users signing up every month, it’s seeing phenomenal growth. When using twitter you can talk about anything, air your views & opinions, promote a product or service, give breaking news… you get the picture right… As long as your message is within the 140 character limit you can say anything.

Last week I came across a blog by Tony Eldridge the author of ‘The Samson Effect’ (link to blog given below). Through this blog Tony was trying something new, something I haven’t seen very often in book marketing – He was giving the book away for everyone to read. That doesn’t make sense, does it? An author would want people to buy his/her book, that’s the way to make money.

Ok I know again I haven’t posted in a bit but am trying… ok ok… will try harder… Now onto today’s topic…