A day after I wrote a post about asking people for what you want on Social Media, I finished reading Ginny Baird’s ‘The Sometime Bride’. Ginny’s was the first ebook in 22 ebooks I’ve read until now to ask me to engage with her explicitly.

Here’s what Ginny wrote –

A Note From the Author

Thanks for reading The Sometime Bride! I hope you enjoyed it. If you did, please help other people find this book.

1. This book is lendable, so send it to a friend who you think might like it so that she (or he) can discover me, too.

Watch for my upcoming release, Real Romance, due out in May 2012!

Here’s why I think more authors should do this.

Unlike most authors Ginny told me to share her book. Most authors tell you that the book you are reading is not lendable/shareable. This makes no sense as if I bought a paper book I would share it with friends, so why can’t I do that with an ebook as freely. As an author would you consider the number of people who have read your book or would you just focus on how many people have paid for your book? Isn’t the reason we write, to be read?

After reading Ginny’s message i stopped to think about the story and characters of her book. I gave the idea of a review a definite consideration. I don’t review all the books I read so asking definitely put ‘The Sometime Bride’ on my review list. My way of paying back an author for taking the time to write a book that I enjoyed is to review the book. Reviews help authors reach out to more readers and they work as great testimonials too. If you love books help authors reach out by reviewing their book.

I considered joining her newsletter and Facebook page. But what Ginny could have done better was check for typos and add a link to her Facebook page. I would have to search for her page on Facebook and thats a deterrent; giving me a link or way to find her page would have made me take action immediately.

I wish more authors would do this, it makes authors more approachable and human compared to that vague image I have of a person bend over a typewriter as I read a book. It gets me to like the author more, want to know more about the author and her books. Most importantly it builds a community of readers for an author for future books!

Recently I was invited to be guest blogger on Tony Eldridge’s Marketing Tips for Authors Blog. Being such a fan of Twitter my post is about how Twitter has proven to be a great marketing tool and ‘Lists’ their latest feature only enhances its potential. Read my post: Twitter Lists: A Power Tool for Authors to learn how you can increase your productivity on twitter and engage better with your audience.

Last week I came across a blog by Tony Eldridge the author of ‘The Samson Effect’ (link to blog given below). Through this blog Tony was trying something new, something I haven’t seen very often in book marketing – He was giving the book away for everyone to read. That doesn’t make sense, does it? An author would want people to buy his/her book, that’s the way to make money.

But what if you gave the book away slowly, chapter by chapter; just one chapter every week. Now that changes the game a bit…

People start to read the blog and follow it regularly; that’s you first benefit, you’ve got increased viewership. Now as people read the blog slowly the story gets gripping and they don’t want to wait another week to read what happens next, so they buy the book. And that increases sales.

Of course there are other benefits, media coverage, twitter exposure, people talking and telling other people about the book…

It will be interesting to see how Tony’s experiment works… In the meantime I have only one complaint; its Monday morning here in India much before the US and I have a long wait before I see that next chapter…

The Samson Effect Blog

Ok I know again I haven’t posted in a bit but am trying… ok ok… will try harder… Now onto today’s topic…

Let me tell you a little about this product or tool – BookBuzzr, I am marketing right now. (which will also explain why am so interested in Internet Marketing – this is fun! 🙂 )

BookBuzzr can be found at www.freado.com and is targeted mainly for authors and readers. Authors can upload either their entire book or just an excerpt in PDF format for people to view. The excerpt or book can be viewed in a reader (BookBuzzr) that feels like a book as you can flip pages, zoom in and out and read on a full screen. (See below) But it isn’t just so simple and neither does it end here.

Authors can use the BookBuzzr widget on their sites which includes websites, blogs, social sites like facebook, myspace, bebo, etc.(60 different sites) and just about anywhere on the internet. They can even email it. Now that sounds cool right! Authors can paint the town red with their books and that’s a lot of marketing and publicity. But it doesn’t even end here…

What most authors don’t realise is that this tool can be used by anyone; hence fans, readers, friends, etc. can also help by posting the book widget on their sites. Now just think how much the book’s publicity and marketing has increased by just involving the people around you. This is the real key…

And to top it all – BookBuzzr is free… That just increases the reasons why it should be used to its maximum potential…

Oh and fReado and Phyllis Zimbler Miller are currently running a Memorial Day contest. Do check it out – http://www.freado.com/offer.php

A few Examples of the widget –

Mrs. Lieutenant – Phyllis Zimbler Miller

The Samson Effect – Tony Eldridge

Too Many Visitors For One Little House – Susan Chodakiewitz